Frequently asked questions.

Not for the analytics themselves: we do not set a cookie on your visitors and we do not fingerprint their devices. Whether your site needs a banner overall still depends on everything else you run — an ad pixel elsewhere on the page does not stop being a cookie because ours is not one.

Enough to be useful to you and not enough to identify them: which pages they looked at, what brought them to you, roughly where in the world they are, and what kind of device they used. No names, no raw personal details, and nothing that follows them onto anybody else's website.

It is built to give you fewer things to disclose rather than to make a legal claim on your behalf: no cookies on your visitors, nothing that identifies them personally, and data you can export or delete on request. Whether your particular setup is compliant still depends on your site, your jurisdiction and your own privacy notice.

No. It loads quietly in the background and never holds your pages up, and it takes the place of what is often several hundred kilobytes across an analytics tag, a heatmap script, a chat widget, a popup tool and a WhatsApp plugin. It also reports your own page speed back to you, so you can watch the effect rather than take our word for it.

Most people do it themselves in a few minutes. We give you a short setup step for whatever your site is built on — WordPress, Shopify, Webflow or your own code — and your numbers start arriving straight away. If you would rather we did it, ask us.

No, and that is deliberate. Anything new we build, and any setting you change, reaches your site on its own. Nobody has to touch it again.

Scope, mostly. General analytics tells you what happened last week; we also show you who is on the site right now and give you a way to talk to them. It is one bill and one login for both halves rather than an analytics tool plus four other subscriptions. If deep funnel and attribution modelling is your main job, a specialist analytics product will go further than we do.

One tap opens WhatsApp on their phone, or WhatsApp Web on a computer, with your number and an opening message already filled in. There is nothing for them to install beyond WhatsApp itself, and you can see which pages are actually starting conversations.

Nothing is dropped. A message sent outside your hours arrives with the sender's contact details attached, and so does one that somebody starts and never finishes — which is usually the enquiry you would most regret losing.

Yes, and you can do it yourself, per site, whenever you like. The change reaches your website on its own — there is nothing to reinstall and nobody to book.

Yes, and it is the reason the product exists in this shape. Every site you add appears in the same dashboard with its own settings and its own inbox, so an agency or an owner with a dozen properties works from one login instead of one per tool per site.

You do. Reports export to a spreadsheet whenever you want, and any site can publish a read-only page for a client or a colleague who should not have a full login. Nothing here is designed to make leaving difficult.

Insight OS is free during early access, with the whole product switched on and no card required. Paid plans will arrive with general availability; the commitment we can make now is that early-access workspaces get advance notice before anything changes, and nothing switches off while you decide.